Yves Lawrence, born and raised in France, worked and lived in Latin America during the past few years, a very rich and strong culture I needed to discover from within". 

His sensibilities and the truthfulness of his camera's observations, his receptivity, the way he is able to harmonize realities, his approach about truth and honesty, his ability to tell a story, his attention to details and his thorough understanding of what is necessary inspires advertisers to seek him out.

He loves the collaborative process. I love art direction, lighting, writing and the wonderful bouncing off of ideas, because his goal is to get the best out of the people around him. Trust those you work with to do their job. Directors can't do it by themselves and it is their responsibility to establish a creative environment that incorporates everyone and to bring everyone's skills to life."

I do my best to make my reel as eclectic as I can because I don't want to be pigeonholed. Versatile, great visual storyteller with a strong sense of art direction, his work shows attitudes, emotions and captures sentiments of warmth and humanity. "Simplicity and stories that are definitely clear in their complexity is key. Everything starts with the script; I search for stories and I like good storytellers.

Yves Lawrence is not only an extremely experienced and talented director, he is completely in love and passionate about his work. When you view the samples of Yves's work, it's clear that his work is of unusually high creative quality, with a strong sense of visual imagery, timing, and humanity; and a real understanding of how to convey a message that is both direct and respectful.

Yves is a true listener, with a collaborative way of working, and brings an invaluable directional voice to lead the entire process. He has an uncommon ability to incorporate multiple messages and needs, while maintaining the integrity of his vision. Yves 'gets it' with immediacy, and brings every element to a higher level, through his focused and accurate insights.